Eterna Capital Unveils a Bold New Look: A Fresh Identity, Same Unwavering Vision
At Eterna Capital, we’ve always been driven by one purpose: empowering the future of innovation. Today, we’re excited to unveil our refreshed brand — a new look that symbolizes our growth, evolution, and unwavering commitment to excellence. While our name remains the same, this rebrand marks a bold step forward in how we connect with the world, deliver value to our partners, and continue shaping the future together.
A New Chapter: Reflecting Our Journey
Nearly seven years ago, when we made the decision to leave BlackRock and venture into the unknown, many were skeptical. The industry we were entering — was untested, misunderstood, and often viewed with skepticism. Yet, we took the leap. We believed in the potential of this emerging space and were determined to build something transformative.
As we’ve grown and as the Web3 ecosystem has matured, we’ve realized that our brand needed to evolve too. We’ve outgrown that initial vision, and it’s time for our identity to reflect the bold, innovative force we’ve become.
Supporting the Web3 Ecosystem: Innovation at Our Core
Eterna Capital has always been at the forefront of supporting the Web3 ecosystem through cycles of growth and disruption. The industry has changed dramatically since we first entered it, and so have we. Our early belief in Web3 has fueled our success. We’ve helped founders ship products, scale businesses, grow communities, and navigate market cycles — all while staying committed to the same values: bold thinking, resilience, and innovation.
Our rebrand symbolizes the strength, conviction, and professionalism that our partners have come to expect from us. It reflects our deep commitment to being the trusted partner for entrepreneurs who are building the future.
A Vision for the Future
The past two years have been transformative for us. As Eterna Capital has grown, we realized it was time to refresh our brand to better reflect the firm we’ve become. This change is not just cosmetic — it’s a signal of our ongoing evolution and our relentless drive to support innovation.
We’re proud to introduce our new brand kit and redesigned website, both of which represent a fresh chapter in our journey. While our look may have changed, our mission remains the same: to empower visionary entrepreneurs and make a lasting impact on the world.
Onward and Upward
The best is yet to come, we’re excited for what the future holds. We’re more committed than ever to driving innovation, championing bold ideas, and partnering with the next generation of pioneers.
Here’s to the next chapter.
We invite entrepreneurial communities to join us at Eterna Capital as we embark on this exciting new chapter.
About Our Logo Design
Our logo-mark has remained largely unchanged. While we considered alternatives, none could match the clarity and simplicity of the original design. The cube and the divider represent the ‘block’ and the ‘chain’ — a concept that has always been straightforward and clear.
We chose Audiowide font for its modern, futuristic feel — perfectly aligning with our commitment to innovation. Its clean, bold lines reflect the strength of our brand and our forward-thinking approach, while maintaining a sense of approachability and clarity.
More Assets
About Eterna Capital
Eterna Capital is a venture capital firm dedicated to advancing blockchain technology. We invest in visionary entrepreneurs pioneering breakthroughs with blockchain, aiming to drive growth and innovation across the industry. By empowering these innovators, Eterna Capital plays a crucial role in shaping the future of blockchain while providing our investors strategic access to this transformative market.
For more information, visit www.eternacapital.com or follow us on LinkedIn, X and Bluesky.
Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice, or investment recommendations. This post reflects the current opinions of the authors and does not necessarily reflect the opinions of Eterna Capital, its affiliates, or individuals associated with Eterna Capital. The opinions reflected herein are subject to change without being updated.
